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A personalised stubby holder benefits the business because it is cost effective. It costs less for the business to purchase the item in bulk than what it would cost for each individual to purchase. This is beneficial because the cost for the product is spread out for all who wish to buy it. Therefore, it is beneficial for the business because it is cost-effective advertising and branding. One of the other advantages of personalised stubby holder benefits the business owner is the ease of use. These products are designed so that they can be used by anyone. There is no need for a professional to design or create them for the business. This is great because there are no rules or regulations stating how these products should be used. The products are created in a way so they can be used by anyone.